Connect your business.Put a partner in your pocket.
DecisionGraph connects the tools you already run on — your books, POS, payroll, sales, and the documents you keep on file — and then stays ahead of them. It surfaces the wins worth doubling down on and the concerns you need to see before they bite you. Ask a follow-up from any alert, or ask something brand new — it answers across everything you've connected.
Ask it like you'd ask a trusted advisor. Once you're set up, you won't have to ask first — it comes to you.
DecisionGraphDrip volume before 11am is up 11% week over week, but afternoons are flat and pastry waste hit $214. Two things worth doing today.
Real businesses. Real calls. Real confidence.
Built for your industry
Connect your systems and files once, and DecisionGraph keeps reading across all of it. It raises the wins and the worries before you ask, delivers a daily read you can act on, and answers questions from any alert or any starting point. Quick Call for speed, Deep Dive for the big calls.
DecisionGraph keeps reading your connected systems and files, then raises the good news and the concerns — a fee creeping up, a strong week, a delivery early — so nothing waits on a dashboard.
See how it works →Each day you get a short read: what changed, what it means, and the one or two calls worth making today — written from your actual numbers and documents.
See how it works →Ask from a notification, from the daily read, or out of the blue. DecisionGraph reads across every connected source to answer in plain English, usually in under a minute.
See how it works →When the stakes are high — a second location, a major hire, a loan, a new line — Deep Dive re-reads everything and returns scenarios, trade-offs, and a plan.
See how it works →It raises the good news and the concerns before you ask.
DecisionGraph stays current across every system and file you've connected. When something moves that matters — a strong week, a fee creeping up, a delivery landing early — it sends you a short, plain-English alert. No dashboard to check, no digging.
- Wins and worries, both"Cold brew margin is up for the third day" gets the same attention as "card fees jumped 12%." You see what's going right and what needs a call.
- At the pace you pickSet how often alerts come through, which hours are fair game, and how big a change has to be before it's worth a buzz.
- Ask right from the alertTap any notification and ask a follow-up. DecisionGraph reads across every connected source to answer — and hands it to a Deep Dive if the call is a big one.
DecisionGraphnowDecisionGraph7:02 AMDecisionGraphYesterdayThe daily read you'd write yourself, if you had the time.
Once a day, everything gets pulled together into one read: how yesterday went, what changed, and the one or two calls worth making today — written from the documents and systems you've connected. It surfaces the wins to celebrate and the drifts to catch early, then lets you ask a follow-up from any line.
- Phone or inbox, your pickAdd DecisionGraph to your home screen for the notification, or have the same read emailed to you each morning — headline first, detail one tap away.
- You set the time and the daysPick 6am weekdays, Monday mornings, or whatever fits your open. Quiet hours stay quiet.
- The full picture, not just the problemsSales, spend, cash and ops from the systems you connected — good weeks get called out too, and drift gets flagged before it hurts.
- Ends with a decision, not a chartEvery read names the calls worth making today and hands each one straight to a Quick Call or a full Deep Dive.
Yesterday looked solid — the pricing move is holding and blended margin is up again. The one soft spot is catering: inquiries are down for the third week running, and the fall season locks in soon.
Ask a question, get an answer you can use.
Quick Call is the part you'll use most. Ask in plain English, it reads your own numbers, asks the one or two things it can't know, and comes back with a call you can act on — usually in about a minute.
Ask it like you'd ask a partner
Type the question the way you'd say it out loud — "can I afford a second barista?" No forms, no jargon.
It pulls your own numbers
Sales, cash, costs, schedules, the files you uploaded — it reads what's yours before it says a word.
It asks you what it can't know
One or two short follow-ups — a plan you haven't shared, a date you have in mind — so the answer fits your real situation.
You get a straight answer
Here's what to do, here's what it's likely to cost or make, and here's the number it came from. In about a minute.
Bigger question? Send it to Deep Dive
Same conversation, longer look — every document and system you've connected, with options laid side by side.
The kind of answer a consultant charges you for.
Some calls deserve more than a tap on your phone. When it's a location, a hire, a loan or a new line of business, Deep Dive re-reads everything you've connected, lays out your real options side by side, tells you which one it would pick, and shows you exactly what would have to be true for that to be wrong.
- 01Executive summary
- 02Situation & complication
- 03Option set (MECE)
- 04Weighted scorecard
- 05Recommendation
- 06Risks & mitigations
- 0730/60/90 plan
- 08Evidence appendix
Raise prices selectively, not across the board. A tiered increase on the 40% of SKUs below target margin captures most of the upside while keeping the two renewal-sensitive enterprise accounts intact. Expected margin recovery of 210 bps within two quarters at materially lower churn exposure than a blanket increase.
Gross margin down 180 bps over four quarters while volume held flat.
Input costs are up 7%, but the top ten accounts renew inside the window.
Where can price move without putting renewal revenue at risk?
Recovers margin without testing demand elasticity.
- 3-yr NPV
- +$2.4M
- Risk
- Low
- Time to value
- 6 weeks
Upside is real, but two of the top ten accounts are renewal-sensitive.
- 3-yr NPV
- +$3.1M
- Risk
- High
- Time to value
- 1 quarter
Best risk-adjusted return if the SKU margin data holds up.
- 3-yr NPV
- +$2.8M
- Risk
- Medium
- Time to value
- 8 weeks
- SKU-level margin data is 6 weeks stale in the ERP feed.
- Two accounts (18% of ARR) renew before the increase lands.
- Competitor list pricing has not moved in three quarters.
- 30dRefresh SKU margin feed, lock the tier list.
- 60dPilot the increase on two low-risk segments.
- 90dRoll forward, re-score churn signal weekly.
When you want a second opinion, a real person picks up.
An accountant, an attorney, a marketer, an operations manager — real people, sorted by what they actually do, so you know who to call. Available inside the product, on your schedule, with no retainers to manage.
Who you can call
Book on demand in the app
Book in two clicks
Open the expert type, choose a day and time, add the question. No procurement cycle, no retainer, no six-week engagement.
Human-verified Deep Dives
Deep Dive runs a rigorous, structured strategy framework — then routes automatically to the specializt whose domain it lands in. Nothing is final until a person signs it.
Everything you already use, finally talking to each other.
Your books, your sales, your marketing, your files. Connect them once and DecisionGraph reads across all of them — raising the wins and concerns before you ask, and grounding every answer in your actual numbers. You choose what to connect, and you can disconnect any of it at any time.
Sales
Operations
Finance
Documents
Marketing
Data Partners
Every connected system stays governed and permissioned. DecisionGraph reads only what you authorize, and every recommendation traces back to the exact evidence that informed it.
Simple, transparent pricing.
Start with the essentials, or unlock unlimited decisions and connections as your business grows.
For teams getting started with decision intelligence.
See plan details- 10 Quick Calls per month
- 2 Deep Dives per month
- Business Graph
- Decision history & audit trail
- Knowledge repository
For teams running decisions across the business.
See plan details- Unlimited Quick Calls
- 5 Deep Dives per month
- Notifications
- Business Graph
- Decision history & audit trail
- Priority email support
For leaders who want decisions backed by expert judgment.
See plan details- Unlimited Quick Calls
- 10 Deep Dives per month
- 2 expert-on-demand calls per month
- Notifications
- Business Graph with unlimited connections
- Dedicated onboarding
- Slack/Teams priority support
You shouldn't need a strategy team to make confident decisions across your business.
I've worked alongside small business owners long enough to know the daily reality: you're making calls about hiring, purchasing, marketing, and cash flow — often with the evidence split between your bank account, your inbox, your CRM, and your gut. DecisionGraph exists to bring that picture together so you can decide faster, with fewer sleepless nights.
"Small business owners don't lack judgment. They lack a single place to see the evidence — across sales, operations, finance, and people — before the moment passes."
Your business data stays yours.
No jargon, no surprises. Just the same protections you'd expect from software that handles your most sensitive decisions.
Bank-level encryption
Your data is protected the same way banks do it — scrambled in transit and locked away in storage.
Only you can see your data
Every document, decision, and connection is tied to your account. We can't browse it, and neither can any other customer.
You control the connections
Link QuickBooks, Shopify, or Square with read-only permissions. You approve each one and can disconnect anytime.
Optional two-step sign-in
Add a one-time code sent to your email for an extra layer of protection on top of your password.
Get tomorrow's brief.
Add it to your home screen, connect what you choose to share, and your first intelligence brief is waiting for you — with the calls worth making, and answers whenever you want to go deeper.